Advanced Website Copywriting Course
An easy guide to SPECIALIZING in website copy writing.
Who is this course for?
If you're a DIY website owner, this course will teach you many things... but it focuses on copywriters (AKA, people who specifically write-stuff-for-businesses-in-exchange-for-money).
- Generalists. Freelancers just starting out. Learning the ropes. Looking for your place. You'll take (almost) any writing job available because $$$. Yet, you still dedicate a large chunk of your time to job-hunting. Generalists are a dime a dozen. There's nothing wrong with this if you have the sense to treat every job as a learning experience, so you can eventually “grow up” and become…
- Specialists. You’ve found your place. You’ve paid your dues as a generalist and have chosen which skills to focus on. You’re an expert in a specific type of service (like email marketing) or in a particular niche or industry (like health & fitness). Your hyper-focused skills and expertise make you a more valuable investment, you work-smarter-not-harder, and clients come to you!
- Or, according to feedback, this course is also valuable for anybody who works with web development or website repair projects (including coders & designers) as it teaches more about the big picture so we can all work together to keep client bounce rates low and conversion rates high!
With that being said, this course is for copywriters who already know the "basics" about writing for the web. It is intended to expand upon what you already know and advance your skills.
What will you gain from this course?
This course will teach you how to specialize in website copywriting, which means you'll be able to make more money as a freelance writer and stop looking so hard for the next writing job. (Clients will come to you.)
If you already specialize in a niche, this course (and other focused learning experiences) will make your expertise all that more valuable to clients.
Let's be realistic though. Writing the copy for website development projects pays really well... but that's only a one-time job.
The real benefit is that website development is also the best time and opportunity to build a relationship with clients who often want to hire you on retainer for any additional freelance writing services you choose to offer. (SEO, blog/article management, email marketing, PPC ad management, sales funnels, etc.)
More importantly, you will build valuable relationships with related service providers (web developers, graphic designers, internet marketers) who will also want to continue working with you on future projects.
Frequently Asked Questions
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From her home office in the Finger Lakes Region, Caryn is the owner of BAM! copywriting (Mon-Fri, 9AM-4PM), a consultant specializing in Branding, Advertising, and Marketing.
Outside of those working hours she is a happily-single mom, a mixed media art journalist, a kayaker, a geocacher, a volunteer, and many other things that make her a humble yet awesome person to know.